Sampling programs can often be spotted in all the usual places – beauty subscription boxes, shopping mall or retailer events, and even inside VIP gift bags on the Red Carpet. But Image Skincare has set out to reach golf fans – and is sponsoring the 2015 Honda Classic golf tournament.

The event takes place February 23 – March 1 in Palm Beach, FL, and Image Skincare will distribute over 100,000 samples of their premium sun protection collection, Prevention+, to spectators.

Janna Ronert, founder /  CEO, Image Skincare, commented:

“Our main goal is to raise awareness for skin cancer prevention. We’re very proud to partner with The Honda Classic and hope to maintain this relationship for many years to come.”

Why target golfers – and their fans? According to the Skin Cancer Foundation, professional golfers receive on average an estimated 217 times the amount of ultraviolet (UV) radiation needed to cause a sunburn over the course of a year. Recreational golfers are at risk too, since every hour they can receive 3.5 to 5.4 times the amount of UV radiation exposure needed to cause a sunburn.

Photo, of the event: courtesy of The Honda Classic and PGA National Resort & Spa, where the tournament is held.